STARTS  October 14th @ 9AM-12PM PT | 12PM-3PM ET

VIP Session 12PM-2PM PT | 3PM-5PM ET

Walkthrough Secrets

The 3-Step Roadmap To Winning Without Being The Lowest Price

JOIN THE LIVE Challenge

October 14th // 9am PST/12pm EST

CHALLENGE COUNTDOWN

Hey, I'm Joel!

FEATURED Hosts

Joel "Doc" Craddock is a seasoned professional in the facilities maintenance industry, with a career spanning over four decades

With more than 40 years in the cleaning industry, Joel has developed deep expertise in operations and commercial janitorial services.

Trusted by leading organizations

Tailored facility care solutions

Focused on safety and excellence

Hey, I'm Adon!

Adon Rigg is a lead generation strategist and sales mentor for commercial cleaning companies, with over 30 years of industry experience.

30+ years sales expertise

Author of Insightful Selling

Creator of CleanPro Icon™

3 Reasons Why Should You Attend

The CleanPro Challenge

Getting The Walkthrough

No walkthroughs, no contracts. Most janitorial companies struggle because they can’t consistently get in front of decision-makers. This is the gateway to growth—without it, proposals go nowhere.

Winning The Walkthrough

Deals are won in the walkthrough, not the proposal. This is where you uncover problems, prove value, and shift from bidder to trusted partner. Master it, and closing becomes automatic.

Scaling The Walkthrough

Winning once isn’t enough. The power is turning walkthroughs into a repeatable system your team can run. That’s how you move from chasing jobs to dominating your market.

Secret 1

Getting The Walkthrough

You’ll see exactly how to turn online interest from your website, social channels, and ads into scheduled walkthroughs — while also reaching decision-makers directly with targeted outreach built for the cleaning industry.

By the end, you’ll have a system that fills your calendar with high-quality walkthroughs, not just random leads — and you’ll do it without wasting hours on cold calls that go nowhere.

This first session alone can unlock enough opportunities to cover the entire challenge many times over.

Secret 2

Winning The Walkthrough

Most cleaning companies walk into a walkthrough as “just another vendor” — and walk out wondering why they lost to the lowest bid. In this session, you’ll learn how to flip that script by positioning yourself as the authority in your space.

You’ll discover how to ask the right questions, uncover the issues that truly matter to decision-makers, and frame your solutions around outcomes instead of tasks.

When you master this approach, the walkthrough stops being about price and becomes the moment you secure the contract.

Secret 3

Scaling The WalkThrough

Winning a few walkthroughs proves you can sell. Scaling them proves you can grow. In this session, you’ll learn how to transform your personal skill into a repeatable system your entire team can run.

From standardized scripts and checklists to follow-up automations, you’ll see how to multiply your wins without being the only one in the room.

This is how you shift from hustling for contracts to building a business that consistently dominates your market.

The Real Question Is…

How Much of The Pie Do You Want?

Take a Look at Your Opportunity…

The global cleaning services market is booming — valued at $424 billion in 2024 and projected to skyrocket to $734 billion by 2032, growing at an impressive 7.2% CAGR That’s not just growth — that’s a tidal wave of opportunity sweeping across virtually every market.

Here’s what this means for you:

  • Demand for cleaning services isn’t slowing — it's accelerating.

  • Businesses and property managers need reliable, high-quality cleaning partners now more than ever.

  • You have the expertise and passion to step into that gap and claim your share of this expanding industry.

This isn’t just business growth. It’s your chance to ride the wave, build a thriving, scalable operation — or launch a profitable side hustle — using the skills and experience you already have.

Here’s What You Can Expect From

THE CLEANPRO CHALLENGE

BEFORE THE CHALLENGE

  • Getting some leads, but not enough qualified opportunities to fill your pipeline…

  • Struggling to capture and follow up with prospects before they go cold…

  • Feeling invisible in your market — prospects don’t see you as the clear, trusted choice…

  • Watching competitors dominate attention while your content goes unnoticed…

  • Booking walkthroughs but failing to consistently turn them into signed contracts…

  • Losing deals to lower-priced competitors because your value isn’t coming through…

AFTER THE CHALLENGE

  • A steady stream of qualified leads flowing into your pipeline every week.

  • Automated systems capturing, following up, and booking appointments 24/7.

  • Recognized as the most visible and trusted name in your market.

  • Content that attracts your ideal clients and builds authority fast.

  • Walkthroughs that naturally lead to signed contracts .

  • High-value deals closed without competing on price or giving awat the farm.

Everything You'll Get When You Join

THE CLEANPRO CHALLENGE

  • 3 Hours of LIVE Training built specifically for commercial cleaning companies — guided by proven industry experts and growth strategists who will help you create irresistible offers, master the Perfect Prospecting Framework, and learn how to attract new contracts passively and predictably.

    You’ll also gain access to our private CleanPro Challeng

  • Community — a space exclusively for challenge participants where cleaning business owners share breakthroughs, swap strategies, and get guidance when they feel stuck. This is where I’ll also drop my biggest “needle movers” you can apply immediately to drive results.

  • And this isn’t a sit-back-and-listen event. It’s a laptops-open take massive notes. Each session is designed to help you build real assets for your business. By the time we’re done, you’ll walk away with a working system ready to capture leads, build authority, and convert walkthroughs into contracts.